31 March 2021: Governor Cuomo Looking for Better PR People and Legal Help

NY Gov. Cuomo is hunting for crisis PR help as he battles negative press

This report may be a sign that Governor Cuomo is coming to the realization that he is not well served by Senior Advisor Richard Azzopardi. It is definitely a sign the Cuomo administration knows it needs legal help:

Embattled New York Gov. Andrew Cuomo's team has been calling some of the nation's most seasoned crisis PR specialists for media help, three sources told Insider.

Cuomo currently has criminal defense lawyer Rita Glavin, who exited law firm Seward & Kissel this month to set up her own firm, Glavin LLC and has been issuing press statements on his behalf....

Three PR sources confirmed that Cuomo's team has been calling around for the past few weeks, most recently late last week. It is unclear if Cuomo's team has hired anybody, though at least one high-profile crisis PR firm said they are looking at how they can get on board.

Another person familiar with New York's political elite said that Cuomo is friendly with crisis PR executive Ken Sunshine of Sunshine Sachs. The firm has also done work for Meghan Markle and Prince Harry. Sunshine declined to comment on whether he is advising the Governor.

These are people you don't have to hire unless your current team isn't up to the task. They are also people you don't have to hire if you haven't hurt lots of people, but that's a different scandal.